ALEX LEVIC 🦆

Alejandro Leganes-Vicario

aleganesv@gmail.com


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Madrid, 1999

From an early age, I learned to read the world through images, colors, and forms. Even before I had the words to explain it, I could sense when something was out of place and felt the need to reshape it, reimagine it, and make it better.

At 21, I chose to study Design, driven by a deep curiosity about visual language and its power to connect people, ideas, and spaces. Since then, I have been exploring how graphic design and art direction can invite, inspire, and transform, opening doors to cultural and creative worlds that might otherwise remain unseen.

For me, creativity is not just a skill, but a way of observing, questioning, and translating reality. Through design and art direction, I seek to give form to emotions, meaning to messages, and identity to experiences, crafting visual narratives that resonate, engage, and endure.

CV
BC BURSÁTIL - GRAPHIC DESIGN DOC 45457


BC BURSÁTIL
DOC 45457

 Gaphic Design, Visual Identity
 Commissioned and finished on May 2023
Logo and Brand Identity proyect
 Adobe Illustrator
DESCRIPTION

bcbursatil.com

BC Bursátil, a portfolio management startup operating in financial markets, commissioned the design of a new logo as part of its brand consolidation strategy. 

Given the need to convey seriousness, stability, and trust in this sector, we opted for a clean and minimalist visual identity based on clarity, balance, and strong typographic structure. 

The final design prioritizes legibility and versatility, ensuring consistent performance across digital and print platforms, while reinforcing the company’s commitment to transparency, professionalism, and long-term value for its clients.




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