ALEX LEVIC 🦆

Alejandro Leganes-Vicario

aleganesv@gmail.com


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Madrid, 1999

From an early age, I learned to read the world through images, colors, and forms. Even before I had the words to explain it, I could sense when something was out of place and felt the need to reshape it, reimagine it, and make it better.

At 21, I chose to study Design, driven by a deep curiosity about visual language and its power to connect people, ideas, and spaces. Since then, I have been exploring how graphic design and art direction can invite, inspire, and transform, opening doors to cultural and creative worlds that might otherwise remain unseen.

For me, creativity is not just a skill, but a way of observing, questioning, and translating reality. Through design and art direction, I seek to give form to emotions, meaning to messages, and identity to experiences, crafting visual narratives that resonate, engage, and endure.

CV
SELECTED WORK 

001—TEATRO EMPERADOR-2025
DOC_45460 - GRAPHIC DESIGN


Restoration Project of the Visual Identity of the Teatro Emperador, a historic theatre closed in 2006.

The work is based on archival research and the analysis of historical programs and posters, with the aim of reinterpreting its visual identity from a contemporary perspective while preserving its cultural and theatrical heritage.

The project develops an identity system applied to editorial and cultural communication media, integrating design criteria, historical context, and cultural management.

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002—LAS DIOSAS DEL VICIO-2024
DOC_45459 - ART DIRECTION
+ FILM PRODUCTION

Art Direction project created for the 2024 Young Creatives Competition, organized by the Club de Creatividad of Spain.
A guerrilla marketing campaign was developed for the restaurant brand VICIO.

The project combines art direction, storytelling, and graphic design to build a coherent and recognizable visual universe, aligned with the brand’s bold and transgressive tone.


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003—LØVE-2020
DOC_45458 - ART DIRECTION
+ FILM PRODUCTION

“Løve” means “lion” in Danish, while “love” means “amor” in English, a play on words that captures our emotional connection to places that stay with us.

In just 60 seconds, this short film becomes a visual tribute to the province of León (Spain), its autumn colors, majestic mountains, and unforgettable landscapes.


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004—BC BURSÁTIL-2022
DOC_45457 -
GRAPHIC DESIGN

BC Bursátil, a portfolio management startup operating in financial markets, commissioned the design of a new logo. Given the need to convey seriousness and trust in this sector, we opted for a clean, minimalist design that reflects the core values the company aims to communicate to its clients.

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005—MR NICE-2023
DOC_45456 - GRAPHIC DESIGN


Educational wine list design for Mr. Nice Restaurant, featuring illustrated maps of French wine regions and custom drawings of their main cultural and tourist landmarks. The project aims to enhance the dining experience through clear information, visual storytelling, and refined editorial design.

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