ALEX LEVIC 🦆

Alejandro Leganes-Vicario

aleganesv@gmail.com


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Madrid, 1999

From an early age, I learned to read the world through images, colors, and forms. Even before I had the words to explain it, I could sense when something was out of place and felt the need to reshape it, reimagine it, and make it better.

At 21, I chose to study Design, driven by a deep curiosity about visual language and its power to connect people, ideas, and spaces. Since then, I have been exploring how graphic design and art direction can invite, inspire, and transform, opening doors to cultural and creative worlds that might otherwise remain unseen.

For me, creativity is not just a skill, but a way of observing, questioning, and translating reality. Through design and art direction, I seek to give form to emotions, meaning to messages, and identity to experiences, crafting visual narratives that resonate, engage, and endure.

CV
MR NICE - GRAPHIC DESIGN DOC 45456


MR NICE
DOC 45456

 Graphic Design
 Finished in April 2023
Wine list + illustrations
 Adobe Illustrator 
DESCRIPTION

For this project, I designed an educational and visually engaging wine list for Mr. Nice Restaurant. The main objective was to transform the traditional wine menu into a more didactic and informative tool for customers.

The proposal included illustrated maps of the main French wine regions, helping guests understand the geographical origin of each wine. In addition, I created custom illustrations of the most representative tourist landmarks of each region, connecting wine culture with local heritage and travel imagery.

Through a clean layout, careful typography, and cohesive visual language, the final design improves readability while enhancing the overall dining experience. This project reflects my interest in combining graphic design, cultural context, and user experience within editorial and hospitality design.





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