Las Diosas — Alejandro Leganes Vicario | Graphic Designer & Art Director

Alejandro Leganes-Vicario

aleganesv@gmail.com

Instagram

Madrid, 1999

From an early age, I learned to read the world through images, colors, and forms. Even before I had the words to explain it, I could sense when something was out of place and felt the need to reshape it, reimagine it, and make it better.

At 21, I chose to study Design, driven by a deep curiosity about visual language and its power to connect people, ideas, and spaces. Since then, I have been exploring how graphic design and art direction can invite, inspire, and transform, opening doors to cultural and creative worlds that might otherwise remain unseen.

For me, creativity is not just a skill, but a way of observing, questioning, and translating reality. Through design and art direction, I seek to give form to emotions, meaning to messages, and identity to experiences, crafting visual narratives that resonate, engage, and endure.

CV

LAS DIOSAS DEL VICIO - ART DIRECTION + FILM PRODUCTIONDOC 45459

BACK

LAS DIOSAS DEL VICIO
DOC 45459

 Art Direction + Filmmaking
 Finished on May 2024
 Campaign proposal + Printed applications design
 Publisher: Querido
 Adobe Illustrator + Adobe Premiere

DESCRIPTION

Graphic Design and Art Direction project created for the 2024 Young Creatives Competition, organized by the Club de Creatividad of Spain.

A guerrilla marketing campaign was developed for the restaurant brand VICIO.
The proposal, titled “The Goddesses of VICIO,” transforms each of the brand’s burgers into a contemporary deity that embodies a different type of pleasure or desire. Through a provocative and symbolic visual language, the campaign seeks to break away from traditional advertising routines and generate conversation on social media and in urban spaces.

The project combines art direction, storytelling, and graphic design to build a coherent and recognizable visual universe, aligned with the brand’s bold and transgressive tone.